There are three main ways that you can use this theme.
1. Building a Notification List
Let visitors know what you plan to offer and give them a sign up form so that they can subscribe to your notification list when you eventually launch.
2. Do market research by posting a survey
It makes it so much easier to create and market a product or service if you know what your potential customers/clients/audience need and want.
You can post a short survey form (or a link to a longer one) for visitors to fill out instead of a notification list sign up. It doesn’t (and probably shouldn’t) be extensive. 1-5 questions is probably the most you’d want to subject strangers to. If you do want to do an extensive survey, then make sure you offer a good incentive like something free or a great prize.
3. Do both at the same time!
Many survey form services also allow you to collect emails as part of the survey so you can do both at the same time.
More ideas
More articles with ideas for usage will be included here as they get written. 
